Atlanta Falcons X Mercedes Benz

On Aug. 24th the Atlanta Falcons officially announced that Mercedes Benz would be the naming rights partner for the New Atlanta Stadium. Mercedes Benz Stadium will be the home field of both the Atlanta Falcons (NFL) and Atlanta United (MLS). Continue reading Atlanta Falcons X Mercedes Benz


#WhoAmIWednesday x Sacramento Kings

Late July through August is a tough time for NBA fans. There’s just not that much going on. Although the USA Basketball Mini Camp appeased fans for a week, we’re in full on offseason mode as players get in some last minute vacations before training camp begins.  While perusing social media I came across this post from the Sacramento Kings that I found very amusing. … Continue reading #WhoAmIWednesday x Sacramento Kings

Indiana Pacers X St. Vincent

On August 26, Pacers Sports and Entertainment announced that St. Vincent, a local health provider, have partnered on the Indiana Pacers new $50 million downtown training facility.  The 130,000 square foot St. Vincent Center will be located across the street from Bankers Life Fieldhouse where the Pacers play their home games.  The five-story building will include two regulation sized NBA courts, office space and retail … Continue reading Indiana Pacers X St. Vincent

NikeLab X Pigalle X LeBron James

On August 16, NikeLab unveiled its latest collaboration with Paris fashion brand Pigalle.  The Lebron 12 Elite was the canvas that culminated a larger collection that was released earlier in June.  Pigalle owner Stéphane Ashpool has never shied away from his love of sports, specifically basketball.  The intersection of sports and fashion was the foundation for this impressive collection with Nike Basketball and Nike Sportswear. From … Continue reading NikeLab X Pigalle X LeBron James

Footlocker x Kevin Durant

Nike and Foot Locker teamed up to release the latest KD8 Collection.  The collection features Durant’s eight signature shoe as well as some complementary apparel.  For the last couple of years Foot Locker has created a great synergy between the big shoe companies and their signature athletes.  This commercial builds off of the “Week of Greatness” campaign and helps to further establish Foot Locker as … Continue reading Footlocker x Kevin Durant

Straight Outta Compton X Beats by Dre

Last Thursday (8/6), Beats by Dre launched a promotional campaign to help support the upcoming release of Universal Pictures upcoming film “Straight Outta Compton.”  The program launched with famous Beats by Dre endorsers like LeBron James posting photos reppin’ their hometowns. The platform then opened up to the public, as anyone could create a Straight Outta photo for themselves via an only jpeg generator.  The program’s intention … Continue reading Straight Outta Compton X Beats by Dre

adidas D Rose 6 x Derrick Rose

On Friday, Derrick Rose unveiled the latest model in his adidas signature D Rose line. The D Rose 6 takes on a new structural base with a cross strap along the back, veering from the consistency that was apparent in the transition from his 4th model to the 5th. Besides a pretty awesome logo, adidas hasn’t really been able to capitalize on Rose’s reported $185 … Continue reading adidas D Rose 6 x Derrick Rose

Toronto Raptors X October’s Very Own

Last night the Toronto Raptors unveiled their new Uniforms for the 2015-16 season with the help of October’s Very Own Drake and 2K Sports. This big unveil was the culmination of a partnership that started two years ago. This partnership is a prime example of how organizations can use a brand ambassador to help reshape their image and expand their overall brand identity. Below is … Continue reading Toronto Raptors X October’s Very Own